Listen to what MIX 97-3 sounds like:

Website:  www.mix97-3.com

You don’t work in an elevator, so your radio at work shouldn’t sound like one!  That’s why we created MIX 97-3…an upbeat mix of music from the 80’s, 90’s and today. The mission of MIX 97-3 is one of Fun, Family, Companionship, Community and Great Music Variety.

Who’s in the Mix?

Adults 25-49, with a special emphasis on females 25-44.  The working professional…with a family…that still likes to be hip and have fun!  

Why does the Sioux Empire get in to the Mix? Maybe it’s because we’re not an un-manned jukebox. When a listener calls MIX 97-3, you hear a friendly voice on the other end of the phone, who is plugged in to the community. No matter if you’re calling for the name of a song, wondering how to win a MIX 97-3 “Office Call” or inquiring if soccer is still a go…if it’s important to you and happening in the Sioux Empire, we’re talking about it on MIX 97-3.

Music

What is Mix music?  It’s a wider variety of today’s Hot Adult Contemporary Hits. An upbeat mix of songs from the 80’s, 90’s and today, that’s never old, boring and sleepy! A music mix that works at work! Listen to Mix 97-3 for 30 minutes and you’ll hear Your Mix from artists like: Sheryl Crow, Maroon 5, Nickelback, Avril Lavigne, Matchbox 20, Bon Jovi, Madonna, the Goo Goo Dolls and more!  The music you love, from the artists you know, that’s MIX 97-3…Sioux Falls Best Mix of the 80’s, 90’s and Today!

The Ben and Patty Show

The Mix in the Morning is Ben Davis and Patty Dee…the Sioux Empire’s longest running morning show, they’ve been together for 12 years now.  Their brand of morning radio can be summed up in three words…Fun, Community and You.

Each morning Ben and Patty invite you in to the Mix for a little news, weather, humor, and compelling conversation on topics like-- “Hot or Cold Water when you brush your teeth? --- “What defunct Sioux Falls hot spot would you like to see come back?” --- “What tricks did your siblings play on you when you were young?”  They never miss an opportunity to get behind a worthy cause, whether it’s a fundraiser for a large organization or helping out a Sioux Empire family in need.  Fun, interesting and never off color… the Ben and Patty Show, weekday mornings from 6-10 on Mix 97-3.  

Karla Brown

The midday on MIX 97-3 is designed with the working woman in mind and that’s where Karla Brown comes in. Karla has been doing 10:00-2:00 on MIX 97-3 for 11 years. During that time she has built a close relationship with her listeners…she says it’s like talking to hundreds of her friends at one time. We’ll talk about “American Idol”, the newest weight loss tips, Hollywood gossip, what’s happening on “Desperate Housewives” and of course interesting facts about Mix music. People all over the Sioux Empire are finding out that the work day flies by with Karla Brown and the 9 to 6 “At Work Mix” on MIX 97-3.

Jeff Harkness

As the 9 to 6 “At Work Mix” winds down, Jeff Harkness steps in weekday afternoons from 2:00-6:00.  Jeff delivers a variety of odd, offbeat, and interesting stories from around the world, as well as testing listeners' knowledge with the 'Top Ten Challenge' and the 'Quittin' Time Quiz'.  A native of Southern California, Jeff got his start at KNAZ-TV in Flagstaff, Arizona. In 1989, Jeff moved to Sioux Falls to become the Sports Director at KSFY-TV and has been with MIX 97-3 since January of 2000.

Burke Allen

Mix 97-3 evening personality Burke Allen brings over two decades of on-air experience to his role as the "Keeper of the Night Mix.”  Burke's fast paced, music intensive show always features the latest in entertainment and celebrity showbiz news, up to the minute Sioux Empire weather updates at least twice per hour, and a full hour of retro 80's flashbacks each evening with Mix 97-3's 80's at 8!  Burke has been on the air in cities like Las Vegas, Orlando, Salt Lake City and Washington, DC and is proud to be a member of Mix 97-3 weeknights from 6pm to Midnight.  

Street Hippie

Get to know the guy who doesn’t come out during the day. MIX 97-3’s very own Street Hippie. A Mitchell, South Dakota native, the Street Hippie attended Lincoln High School where he played football and basketball, just like his idol Al Bundy. Eventually he had to get a job and chose radio. The Street Hippie has worked Sioux Falls radio for over two decades and now is the man in charge of the “Third Shift Lift” weeknights from Midnight to 6 on MIX 97-3.  

Special Features:

• MIX 97-3 Work and Win Patrol
  Every weekday, Mix 97-3 makes a call to one lucky listener in the Sioux Empire.  When we call and catch them listening, they win.  We giveaway cash, a limo lunch and various other at-work perks.  Listeners fax or e-mail us and tell us they listen to Mix 97-3 while they work for their chance to win a "Work and Win Patrol Office Call."
• Totally 80’s Lunch Weekdays from 12-1PM Karla Brown serves up a “Totally 80’s Lunch.”  One hour of totally awesome tunes from the decade of Reganomics and the Rubik’s Cube. Included in the Totally 80’s Lunch is the “special of the day”…interesting little tidbits about your favorite 80’s artists.
• The 80’s at 8 Weeknights from 8 till 9 Skinny Ties, Parachute Pants, Leg Warmers and Big Hair all come back in style as Burke Allen takes a trip back in time to the decade of decadence on the “80’s at 8.”  Burke plays all your favorite 80’s artists…from ABC to ZZ Top and everything in between. The 80’s are gone, but the music lives on, weeknights at 8 on MIX 97-3.  

MIX 97-3 features a “Work Escape”… Every Weekend and great specialty shows like:

• Friday Night 80’s Join the Mix every Friday night from 5-9 for some serious 80’s hits on Friday Night 80’s. All your favorite 80’s songs are in the Mix to kick off your Work Escape Weekend. Friday Night 80’s on MIX 97-3.
• Nina Blackwood’s “Absolutely 80’s” Saturday nights from 7-10PM.
• “Backtrax U.S.A”  The 90’s Version  Saturday nights from 10-Midnight.
• “Sonrise” with Kevin Peterson Positive music…Sunday mornings from 6-8AM.
• “The Beacon”  A different kind of radio…Sunday mornings from 8-9AM.
• “American Top 20” with Casey Kasem Casey counts em’ down…Sunday nights from 7-10PM.
• “Backtrax U.S.A.” The 80’s Version Sunday nights from 10-Midnight.